Experiential Data Security: 3 Overlooked Practices That Could Get You Into Trouble
June 13, 2025
Inadequate Information Security is a Recipe for Disaster
Read More
Is Your XM Data Violating New Consumer Privacy Laws?
June 3, 2025
Information security only becomes more important due to data privacy regulation.
Read More
What it Means to Scale Data Capture (and why it’s important)
September 1, 2022
More than a buzz word, "scale" delivers these 3 benefits to brand's data capture process.
Read More
3 Ways You Can Personalize Your Event Engagement
May 24, 2022
Because showing up and hoping for the best isn’t really a strategy.
Read More
When it Comes to Engagement Technology, Be Good at One Thing
May 24, 2022
"One size fits all" doesn't even work for socks, and definitely not engagement tech.
Read More
To Build a Brand, You First Need to Build the Right Experience.
June 16, 2021
Proof that consumers judge your brand based on engagement technologies you choose.
Read More
Rethinking the Term "Event"
June 14, 2021
Expand the meaning and expand your experiential marketing.
Read More
Right Now: Three Goals That Experiential Marketers Can Work Towards
June 10, 2020
A framework to get you ready when it comes time to "press play" on your events.
Read More
Social Distancing? Here Are Some Online Alternatives to In-Person Events
May 12, 2020
You can maintain lead generation even if events are being cancelled.
Read More
Want Safe Consumer Data That Helps You Make Big Decisions? Have a Conversation.
February 13, 2020
Marketers are enjoying newfound intelligence by seeking first-party data from consumers.
Read More
2020 Trends: A New Decade of Experiential Marketing
January 16, 2020
Some ideas for what 2020 will bring to experiential marketing.
Read More
For Good Measure: How To Get Accurate Experiential KPIs
December 31, 2019
Easily compare event performance by following these best practices.
Read More
Dashboards Will Give You A Warning, But They Do Not Fix
October 29, 2019
Four questions to ask about your experiential measurement before setting up all the dials and gauges.
Read More
What’s In A Name? (Not enough information for marketers, usually.)
October 29, 2019
Go beyond consumer contact information and bring your experiential marketing to the next level.
Read More
Automating Age Verification Leads to Optimal Compliance
August 20, 2019
Stop stressing over local age regulations and let technology do the work for you.
Read More
How to Build a Better Event Recap
August 12, 2019
Event recap reports are often viewed as a chore, but it doesn't need to be this way. Tell the story of your activation with pride!
Read More
Pre-Registration: The Underutilized Experiential Marketing Gem
June 28, 2019
There are many benefits of event pre-registration, so don't overlook them!
Read More
Creating an Experiential Data Platform That Supports Growth
May 3, 2019
Activation technologies are always evolving, so here are some tips for building data platforms that support frictionless growth.
Read More
If Your Event Management Tools Could Talk
May 3, 2019
Why having too many tools at your disposal can lead to inefficient event management.
Read More
On a Scale of “Good to Best,” Where Does Your Advanced Data Approach Fall?
March 27, 2019
From simple goal setting to algorithms that compare across events, we offer some tips for getting data with meaning.
Read More
Top 5 Emerging Experiential Trends for 2019
February 6, 2019
Our team of experiential gurus make some predictions about 2019 trends for the industry.
Read More
Equipped For Success: Four Tips to Manage Your Activation Hardware
February 6, 2019
We captured some sage advice from our Operations Team that manages over 1,000 tablets for our clients' events.
Read More
Good. You Have Measurement. But Is It Telling You…Anything?
November 28, 2018
The difference between event data and event insights.
Read More
When “On The Fly” Survey Edits Spell Di-SaaS-ter: 5 Pass/Fail Tips for Survey Changes
September 18, 2018
Even a simple survey change can ruin your data capture.
Read More
Good Things Come to Events with Short Wait Times
August 3, 2018
Waiting in lines can be insufferable—for your event's ROI.
Read More
Rest Easy - eshots' Privacy Policy is good with GDPR
June 12, 2018
Like the rest of the world, eshots' Privacy Policy has been updated to reflect GDPR.
Read More
eshots Celebrates its 20th Anniversary
May 8, 2018
Today eshots turns 20 years old. It's been quite a ride, but nobody tells the story better than our founder. Read on!
Read More
Announcing New Real-time Event Monitoring Tool for Experiential
March 8, 2018
We've developed a new Real-time Event Monitoring tool and are offering two months of free usage to all current clients
Read More
5 Essentials for Your Experiential Lead Capture
March 9, 2018
If you’re in experiential marketing, be sure to have a strong plan in place to maximize ROI through lead capture.
Read More
Connecting with Millennials (and everyone else) at Events
February 1, 2018
82% percent of Millennials took part in experiences that involved “live event marketing" last year. To connect with younger consumers keep these tips in mind.
Read More
3 Experiential Trends to Watch for 2017
February 1, 2018
Whether live streaming, reducing bottlenecks and delivering scale, be sure to keep these trends in mind as you navigate your experiential programs through 2017.
Read More
Our Top Four Brand Ambassador Best Practices
February 1, 2018
Nothing is more important than a first impression, and Brand Ambassadors are the contact between most consumers and your brand, so their roles are absolutely vital.
Read More
Why Data is the Now in Event Marketing: 5 Insights with eshots' CEO Craig Steensma
February 1, 2018
eshots' CEO Craig Steensma sat down with USAExpo to give his take on data-driven experiential marketing, get the full story here.
Read More
In Experiential, is SaaS really for everyone?
February 1, 2018
On the surface, SaaS-based event data capture platforms seem great, but many brands are finding that there is more than meets the eye with SaaS-based platforms.
Read More
Four Tips for Improved Event Lead Follow-up
February 1, 2018
Experiential marketing is expensive - make sure you make the most of your leads
Read More
Temporary Pop-up Stores Are Evolving Into Semi-permanent Consumer Activations
February 1, 2018
Temporary pop-up stores are evolving into semi-permanent consumer activations and they are applying the same marketing disciplines as experiential platforms.
Read More
Data's Growing Role In Sponsorship
February 1, 2018
Check out this awesome blog post from IEG. that discusses the ever-growing role of data in sponsorship.
Read More
Three Great Ways to Extend Your Event’s Reach
February 1, 2018
There are many options out there to extend your events reach beyond the event, here are a few of the most important.
Read More
eshots Now Offering Real-time Social Monitoring
February 1, 2018
We’re proud to announce that we’re now offering a powerful new social media listening and engagement tool for event and experiential marketers.
Read More
Experiential Trends to Watch in 2016
February 1, 2018
As CMOs look more and more to experiential, keep a close eye on these experiential marketing trends that will continue to grow in 2016.
Read More
eshots’ Insights: 6 Event Goal Setting Tips
February 1, 2018
One of the most important steps in your event planning process is goal setting. For your program to be a success, be sure your teams are working together toward clear objectives.
Read More
eshots Wins Top Interactive Category at IM+T Awards
February 1, 2018
eshots has been named the winner of the Top Interactivity/Engagement category at the Interactive Marketing + Technology Awards, for our work with Air National Guard.
Read Moreeshots, Inc. selected by Ubisoft for San Diego Comic-Con
February 1, 2018
eshots, Inc. was chosen as a strategic partner for Ubisoft's experiential activation-Assassin's Creed Experience at the 2015 San Diego Comic-Con.
Read More
Five Gamification Tips for Your Experiential Activations
February 1, 2018
Gamification is a great way to engage consumers at events, but what kind is right for your activation? Check out this blog post for more ideas and examples to consider.
Read More
5 Keys to Successful Mobile Device Management
February 1, 2018
If your business is involved in experiential marketing, chances are you have hundreds or even thousands of mobile devices out in the field, be sure to have a plan.
Read More
Can You Improve Your Events with Faster Check-in?
February 1, 2018
There always seems to be periods where registration and admission grinds to a halt. Consider using methods like these to open up those bottlenecks.
Read More
Stop Living in Marketing Silos
February 1, 2018
The reality is that enterprise brand’s marketing teams often live inside impenetrable silos, learn how to bust out.
Read More
Top 5 Experiential Tech Innovations To Watch
February 1, 2018
Experiential is always evolving, what experiential technologies should you expect to see more often in the coming year?
Read More
5 Social Media Tips to Boost Your Engagement at Events
February 1, 2018
If you want to increase your social media engagement at upcoming events, keep these five tips in mind when planning your strategy.
Read More
Are You Measuring Your Net Promoter Score?
February 1, 2018
eshots utilizes a customer satisfaction tool called Net Promoter Score (NPS®) and any experiential marketers that host test drive or trial events should consider this as well.
Read More
Social Media Sharing and Event Marketing
February 1, 2018
Using social media allows you to both monitor your experiential marketing activities and to exponentially increase your events’ reach at the same time.
Read More
8 Event Marketing Metrics You Need to Track
February 1, 2018
While event marketer's goals and objectives change from one to the next, there are a handful of metrics that you should be examining.
Read More
8 Event Marketing Insights: Benchmarking Your Data
February 1, 2018
Data is "need to know" and benchmarking provides key information that every event marketer needs to make informed decisions.
Read More
7 Essentials for Event Photo Marketing
February 1, 2018
If you’re considering photo marketing at your next event, be sure to consider these seven topics while creating your strategy.
Read More
Top 10 Essentials for Your Event Lead Capture Plan
February 1, 2018
If you practice event marketing, be sure to have a strong plan in place to maximize ROI through lead generation.
Read More