Are you tired of traditional market research where you have to wait weeks or months for insights, and can’t more quickly access your results in a technologically advanced way? eshots is your next-generation partner to study areas such as communication effectiveness, brand sentiment or intent-to-purchase insights around your events.  We’ve partnered with industry-leading market researchers to leverage our technologies and bring market research into the 21st century.

Our technology and team members can help you dig into your survey results, in much deeper ways.   It’s less about looking at the results in aggregate, and more about looking at the results from the most relevant people, by specific topic. We help brands uncover needles of actionable insights, in the haystack of data being collected. Do you care which features of your products are important to all respondents or only those with a high intent to buy? Do you care what your overall event attendee demographics are, or how they varied by event or by hour? 

Gone are the days of simply capturing contact information around your leads. Today, event marketers need more intelligence around the customer profiles, personas, psychographics, demographics, interests and behaviors around those leads?  Why?  To communicate to them in a personalized voice that will most resonate with them in your offers, and to identify clusters of like-minded individuals. We can help append such data to your database of leads.

If you are only analyzing leads from hand-raisers who shared their information at your event display, you’re missing out. You need more intelligence around customer profiles, personas, psychographics, demographics, interests and behaviors around those leads. What about insights from visitors that didn’t submit information or visited a competitor’s booth? RFID, Bluetooth, Wi-Fi, iBeacons and other location-tracking technology have made it easier than ever to gather entire-event related intelligence.  Figure out dwell times and consumer interests around key products, competitor’s displays and more to give you a more holistic view of the event and open up a broader reach to those attendees.

What’s more important—getting in front of the hundreds of people you meet at your event, or the thousands of their like-minded friends in their social networks? We can help you increase your event messaging to millions of potential impressions through our social amplification tools.  We break down the silos between the experiential and social marketing departments inside your organization, and put your campaign on steroids to help drive traffic pre-event and expand the reach at-event.

If you are simply sending a follow-up email to your leads after your event, and hoping those leads will close in the next year, you are not optimizing retargeting efforts around your events. It takes multiple impressions of your brand, across numerous channels like digital, social, mobile, television and other mediums. Our cross-channel retargeting solution gives you unprecedented ability to reach the exact consumers that visited your event, through multiple channels, helping you keep your brand fresh in their minds. Both through internal sources like your website and social channels, and external sources.