How the U.S. Air Force uses Data
to Personalize its Recruitment Efforts

We partnered with the U.S. Air Force and GSD&M to talk about how data captured through one of the oldest experiential marketing tours -- U.S. Air Force recruitment -- has shaped the way that future recruits are targeted. Combining the experience and the data captured from it, targeted efforts to match recruits' skill sets and their interests with U.S. Air Force duties has made recruitment a more efficient and effective process.