Check out this awesome blog post from IEG. that discusses the ever-growing role of data in sponsorship. Written by Sam Yardley, this post highlights the profound effect that data is having on sponsorship, "from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes."

READ THE IEG BLOG POST HERE

eshots believes that you can't effectively manage what you don't measure, and have been helping brands and properties generate, analyze, and use data for nearly two decades. To learn how eshots can help you sponsorship activation contact us at info@eshots.com.